GIZMO Calendar
Sep 12, 2024
Nebul is a global architectural firm and urban-planning firm based in Pretoria, South Africa.
With the increasing population and extreme urbanisation which has been said to grow by 80 million people every year, Nebul is aiming to redefine it’s focus towards sustainable projects in line with the latest advancements in technology and environmental practices by “building the future today”.
Problem Statement
To stay ahead in the industry, Nebul seeks to redefine its focus by prioritizing sustainable projects aligned with cutting-edge technology and environmental practices, embodying its commitment to 'building the future today.' The problem lies in successfully navigating this shift in focus while ensuring operational efficiency and maintaining a competitive edge in the evolving architectural landscape."
Solution
A visual identity that is clean, minimalist, and modern, using a colour palette that evokes stability, confidence, and sophistication. An identity that evoke feelings of progress, modernity, and sustainability, while also exuding a sense of reliability and trust.
Imagery
I conducted a competitive analysis of existing cinema apps in the Caribbean region, including Caribbean Cinemas and Palacio del Cine, two of the top players in the market.
Interviews were conducted with target users and empathy maps were created to understand their needs. From this research, it was identified that the primary users were working adults and parents looking to save time and simplify the ticket-buying experience. In addition, observations on how family and work obligations limited their entertainment options were included.
User Persona
User Journey Map
The research revealed that time is one of the most critical factors for users. Many users want to simplify the purchase process and receive personalized updates on movies of interest to them. In addition, parents are looking for an interface that allows them to check the availability of children's movies quickly.
